Measure Engagement
Go Beyond Foot Traffic
In physical environments,from retail stores and museums to trade show booths and public spaces, foot traffic only tells half the story. The true value lies in engagement: how many people actually stop, and how long do specific displays or products hold their attention?
With the wireless IMBuildings Proximity Sensor, you can measure dwell time and engagement value with 100% GDPR compliance, completely free of privacy-sensitive cameras or video feeds.
Combining PIR and Time-of-Flight (ToF)
The Proximity Sensor uniquely pairs a PIR motion detector with advanced Time-of-Flight (ToF) distance measurement:
- Behavioral Differentiation (Passing vs. Interest): The sensor immediately distinguishes between someone casually walking past and someone stopping within the defined detection zone.
- Precise Dwell Time Measurement: The moment a person stops, the device measures their exact engagement duration down to the second.
- Cloud-Adjustable Thresholds: Both the maximum detection range (up to 150 cm / 200 cm for light-colored objects) and minimum dwell time (defining when someone counts as “interested”) are easily configured via the cloud.
Digital Out-of-Home & Waiting Areas
Gather objective data for advertising screens, digital signage, and service hubs.
- Viewer Attention: Measure how many passersby pause in front of interactive screens or signage.
- Dwell Time Analysis: Gain insight into service handling times at your service desk
Instant Insights via Immotion Cloud
Data is transmitted directly to the Immotion Cloud platform over an energy-efficient LoRaWAN network:
- Clear Visual Dashboards: Access intuitive charts comparing passersby, interested visitors, and average dwell times per hour or day.
- Seamless Data Export & API: Effortlessly export data or connect it via API to your existing dashboards, BI tools, or retail management systems.
High-Value Practical Applications
Retail & Shelf Optimization
Measure true shelf-level conversion rather than just aisle footfall.
- Conversion Analytics: Track the exact percentage of passersby who stop at promotional displays or new product launches.
- A/B Testing: Test different visual merchandising concepts and compare which layout captures attention longest.
Museums, Galleries & Exhibitions
Manage exhibitions using real data on visitor en
gagement.
- Artwork Engagement: Identify which displays or exhibit pieces generate the longest viewing times.
- Crowd Flow & Layout: Streamline visitor routes near high-traffic attractions to prevent bottlenecking.
Trade Shows & B2B Events
Make the return on investment (ROI) of event participation fully measurable.
- Booth Attractiveness: Analyze the ratio between aisle traffic and engaged booth visitors who stop for demonstrations.
- Hotspot Identification: Instantly see which demo table or info kiosk draws the most interest on the show floor.
Why Choose the IMBuildings Proximity Sensor?
100% GDPR & Privacy Compliant: Powered by ToF and PIR technology, zero video feeds, zero camera imagery, and zero personal data stored.
Long Battery Life & Fully Wireless: Operates on 2 standard AA Lithium batteries combined with LoRaWAN communication for rapid, hassle-free deployment.
Fully Customizable: Flexible distance and timing settings tailored to fit any physical environment.
Technical specification
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